CHAASHAA
A Burst of Colour & Culture
Chaashaa is a café chain from Punjab that celebrates flavor, colour, and community in equal measure. We crafted its brand identity to be as energetic as its spaces, making every touchpoint feel like a reflection of Punjab’s spirit—warm, playful, and unforgettable.
Innovative
Year
2018
Industry
food & drink
Client name
Franchise
Scope
Identity
Location
Jalandhar, India
Capturing Punjab’s Vibrancy Without the Clichés
The challenge was to bring alive the exuberance of Punjabi culture without slipping into overused stereotypes. The brand needed to be colourful and expressive, but also modern and scalable as a café chain.
Approach:
Bold, Playful, and Rooted in Culture
We designed a vibrant identity system using bold typography, dynamic palettes, and playful patterns that echo Punjab’s lively personality. Every brand element—from the logo to in-store collaterals—was made to feel youthful, contemporary, and ready to spark conversations, while still paying homage to its roots.
A Café Brand That Pops
Outcome:
Chaashaa now stands out in a crowded F&B space as a café chain that’s not just about food, but about an atmosphere of colour and joy. The identity is instantly recognizable, inviting customers into a world that feels both familiar and refreshingly new.
“The brand ONEDESIGN created for us is exactly how we imagined Chaashaa—lively, bold, and something people love to be part of. It’s more than a café; it’s a vibe.”
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.