ROOTQUOTIENT
Unifying a scattered identity into a cohesive, global presence.
Canada’s leading technology development company, Rootquotient wanted a refreshed global image to match its expanding scale and international partnerships.
Innovative
Year
2022
Industry
corporate
Client name
Rootquotient Technologies
Scope
Strategy, Identity, Product, Experience
Location
Ontario, Canada
Their early presence lacked a defined positioning in a cluttered B2B market.
Without a clear identity, Roicurv struggled to differentiate itself from traditional marketing agencies.
Approach:
The approach humanized the brand by showcasing its teams while maintaining a bold, future-facing identity.
We unfolded its origami-inspired logo into a versatile design system, introduced gradient swatches, and built cohesive digital and social templates.
Rootquotient elevated its global presence with a unified identity.
Outcome:
Rootquotient now communicates with consistency across markets and has a design language that aligns with its vision to become a global software leader.
“Our new positioning makes it easier to explain what we do—clients now instantly get our value.”
Rootquotient Technologies
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.