AUCUR
Simplifying Everyday Payments with Smart Automation
Aucur is a payment automation application designed to make everyday transactions seamless, secure, and efficient. With a mission to simplify the way people and businesses handle recurring payments, Aucur combines technology and user-centric design to eliminate friction in financial management. ONEDESIGN partnered with Aucur to create a brand identity, digital assets, and positioning that reflected innovation, reliability, and ease of use.
Automate Payments
Year
2025
Industry
technology
Client name
Nadeem Bari
Scope
Strategy, Identity, Product, Experience
Location
Bangalore, India
Bringing Simplicity to a Complex Payment Landscape
The challenge was to differentiate Aucur in a crowded fintech space where trust and convenience are non-negotiable. The brand had to look secure and sophisticated while still being intuitive and approachable for a wide range of users—from individuals to small businesses.
Approach:
Designing Trust Through Modern Fintech Branding
ONEDESIGN crafted a clean and minimal identity system with bold typography and dynamic visual elements that conveyed movement, speed, and clarity. The digital interfaces were designed to be intuitive, emphasizing user-friendliness while maintaining the seriousness of financial reliability. Messaging highlighted Aucur as a hassle-free, smart companion for everyday payments.
A Confident Fintech Brand Ready to Scale
Outcome:
The reimagined brand positioned Aucur as a trusted name in payment automation, giving users confidence in its reliability. The sleek design and clear positioning helped the application stand out in the fintech landscape and build early trust with its target audience.
“ONEDESIGN gave Aucur the trust and simplicity we needed. The brand feels modern, reliable, and exactly what our users were looking for.”
Nadeem Bari
Stop Guessing
Start Building
Your brand dream is just a call away.
Brands are raised like children, not simply designed.
SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.