ALKEMMY
World’s First Flavor Mixers for Beer
Alkemmy is a category-creating brand that introduced the world’s first flavor mixers designed specifically for beer. From strategy to product launch, ONEDESIGN partnered with Alkemmy to build the brand from the ground up—developing identity, packaging, digital presence, and e-commerce platforms. The vision was to make beer drinking more fun, versatile, and experimental, while positioning Alkemmy as a bold innovator in the beverage space.
Reliable
Year
2023
Industry
food & drink
Client name
Satya Subham Rout
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
Creating a New Category in the Beverage Industry
The challenge was to design and launch a completely new concept—flavor mixers for beer—in a market that had never experienced such an offering before. The brand needed to overcome consumer skepticism, educate the audience, and build excitement around a new drinking ritual.
Approach:
Crafting an Innovative and Playful Brand World
We built Alkemmy’s identity around vibrancy, minimalism, and experimentation. The packaging reflected the playful nature of flavor mixing, with bright hues inspired by beer tones and flavor profiles. Parallel brand narratives were designed for D2C, B2C, and B2B audiences, ensuring both lifestyle appeal and functional clarity. The website and digital platforms were designed with clean aesthetics, supported by conversation-driven content that introduced beer drinkers to a new culture of mixing.
A Bold Brand Launch that Reimagined Beer Drinking
Outcome:
Alkemmy’s launch was a success—establishing the brand as a disruptor and creating conversations across social and retail channels. The identity, packaging, and digital ecosystem not only introduced flavor mixing as a concept but also created a lifestyle movement around it. Alkemmy now stands as a pioneering brand that redefines how people experience beer.
“ONEDESIGN helped us bring a crazy idea to life. From the strategy to the smallest design details, everything came together into a brand that feels fresh, bold, and game-changing.”
Satya Subham Rout
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.