We were excited to work with a group of food enthusiasts from Saudi Arabia, Qatar and Dubai to create a Mediterranean-themed quick service restaurant chain that would resonate with the Indian market. To bring this concept to life, we drew inspiration from Greek themes, creating a logo that incorporated a bold, geometric design with a Mediterranean vibe. The logo captures the essence of the Grillmama brand, which is all about bringing people together over delicious, authentic Mediterranean food. We wanted the branding to be dynamic and engaging, so we were inspired by flames, which were represented by the color scheme of red and black. This created a bold, eye-catching design that instantly communicates the heat, passion and energy of the Mediterranean cuisine. We designed the entire branding to sit right next to the premiumness of brands like KFC and Starbucks, which sets the brand apart from the competition. Our goal was to create a brand that would leave a lasting impression on the Indian market and we are proud to say that we have achieved this with Grillmama. From the logo to the brand visualisation, every aspect of the branding is designed to capture the essence of Mediterranean cuisine while staying true to the premium quality that customers expect from a quick service restaurant chain. Overall, our journey in developing the Grillmama brand was exciting and rewarding. We are thrilled to see the brand expand quickly in India and we are confident that it will continue to be a success for years to come.