FROM THE MIDDLE EAST TO INDIA ON A GRILL
Brand Strategy, Brand Expressions Design, Store & Spaces Design, Packaging & Prototyping
Taking India along the Mediterranean route and making them taste the middle east in their own homeland.
We were excited to work with a group of food enthusiasts from Saudi Arabia, Qatar and Dubai to create a Mediterranean-themed quick service restaurant chain that would resonate with the Indian market.
To bring this concept to life, we drew inspiration from Greek themes, creating a logo that incorporated a bold, geometric design with a Mediterranean vibe. The logo captures the essence of the Grillmama brand, which is all about bringing people together over delicious, authentic Mediterranean food.
We wanted the branding to be dynamic and engaging, so we were inspired by flames, which were represented by the color scheme of red and black. This created a bold, eye-catching design that instantly communicates the heat, passion and energy of the Mediterranean cuisine. We designed the entire branding to sit right next to the premiumness of brands like KFC and Starbucks, which sets the brand apart from the competition.
Our goal was to create a brand that would leave a lasting impression on the Indian market and we are proud to say that we have achieved this with Grillmama. From the logo to the brand visualisation, every aspect of the branding is designed to capture the essence of Mediterranean cuisine while staying true to the premium quality that customers expect from a quick service restaurant chain.
Overall, our journey in developing the Grillmama brand was exciting and rewarding. We are thrilled to see the brand expand quickly in India and we are confident that it will continue to be a success for years to come.
ABOUT THE BRAND
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We have helped create 100+ industry leaders in last 05 years and have been behind some of the major brands that control the economy today by partnering with, leading and administrating some of the most exciting brand journeys of the era.
Brand Strategy, Brand Identity Design, Collaterals Design, Packaging Design & GTM Strategy
Brand Strategy, Identity Design, Brand Collaterals, Packaging Design and Retail & Space Design