A 3‑month, cohort‑based learning & mentorship for aspiring founders, that turns ideas & theories into real brands you can launch and start selling.
Founders Community + Internship Certificate + Hands-On Experience + Brand Launch + Funding from VCs
Duration
3 months, 36 Chapters
Eligibility
University Enrollment
Programme Fee
₹999 including Course + Book
Outcome
Internship Certificate + Launch
Month 1 — Building your Brand
Foundational Courses, Brand DNA, Brand Positioning, Visual Branding & Strategy
Month 2 — Building your Market
Go-To-Market Strategy, Audience Mapping & Performance Marketing on Meta & Amazon
Month 3 — Launching your Brand
Run your brand, pitch to VCs and Serial Investors or list it on our Marketplace for sale.
Programme at a glance
India's premiere Founder Mentorship that teaches aspiring founders, the entirety of Brand, Market, Strategy, Build and Scale, making you & your entrepreneurial aspirations ready for the "real" market.
40K+
Students educated
on brand theories and setups
500+
Founders Trained
under ONEDESIGN's framework
$15Mn+
Funds Raised
by Startups trained by us
350+
Brands Launched
with brand - consumer interaction
Built by the team behind:
Addressing a gathering of 1000+ scholars and entrepreneurs in Lovely Professional University on building high performance brands
Learn the craft (Month 01-02)
You go through a structured, chapter-by-chapter learning journey covering how brands are built, positioned, differentiated, and prepared for the market. Weekly sessions, quizzes, and Q&As ensure you don’t just absorb information.
Build in teams (Month 02-03)
You’re grouped into teams and begin crafting a complete D2C brand — from strategy and naming to identity, communication, and product experience. Mentors guide you through reviews, corrections, and feedback loops so your brand takes shape the right way.
Pitch & Launch (Month 03)
You’ll prepare a pitch, finalize your brand kit, and pitch to VCs for funding or upload your brand to the ONEDESIGN Marketplace. You learn how to market the brand, talk to buyers, and position it for acquisition — and earn when your brand sells or gets valued.
How it works?
A simple, three‑step journey that turns theory into outcomes.
Month 01 — Foundational brand strategy theory & core understanding
You’ll learn how to craft the foundation of a powerful brand -defining your offering, your audience, and the white space you want to own. This month focuses on brand DNA, positioning, differentiation, naming, narrative, and identity fundamentals so you build a brand that stands for something meaningful and unforgettable.
Month 02 — Advanced brand strategy, identity & market preparation
Go-To-Market Strategy, Audience Mapping, Listing on Amazon & Flipkart, Performance Marketing on Meta & Google, Building Reviews & Creating Marketplace Presence
Month 03 — Brand pitches, group sprint, marketplace launch & sales.
Capstone Project, Running Your Brand, Setting Up Vendors, Getting Your First Sale on Marketplace & Pitching to VCs & Serial Investors
What will you learn?
Theory‑first, application‑ready. Each month, close with a tangible deliverable.
Growth Managers
For those who want to understand brand strategy beyond performance dashboards.
Learn how to build brand systems that reduce CAC, improve retention, and drive meaningful scale.
Aspiring Brand Managers
Ideal for professionals managing D2C or consumer brands who want deeper strategy-driven thinking.
Understand how to shape perception, build identity systems, and create brands that grow sustainably.
Aspiring Entrepreneurs
Designed for early-stage thinkers who want clarity before launching their business.
You’ll learn how to define your offering, position your idea, and communicate it with confidence.
Aspiring D2C Founders
Perfect for anyone planning to launch a product brand and wants to get the branding right from Day 1.
Learn how to build a brand that attracts customers, builds trust, and stands out in a crowded market.
Who is it for?
For everyone who talks, thinks & breathes "brand".
Creating Challenger Founders of Tomorrow, today!
Hear from the founders who made it big!
Behold!
Our Holy Grail is out
This book isn’t just a read — it’s a roadmap. Crafted from real startup journeys and refined through 300+ brand builds, it breaks down the chaos of launching and scaling into clear, actionable steps. Paired with interactive workbooks, it becomes a hands-on toolkit — helping founders think deeper, act smarter, and build businesses that are built to last. It’s not theory — it’s a tested framework you can plug your idea into and grow with. You get one copy of the book when you register.
Satya Subham Rout
Satya Subham Rout is an Indian Entrepreneur, Brand Strategist, and Designer. He is the founder and creative director of ONEDESIGN and the author of the coveted book, "Do it right - Make it big!". Having strategised and launched more than 300 brands in his career, Satya is today, one of India's most reputed Brand Strategists.
Sahil Pradhan
Sahil has spent the last few years building, scaling, and growing brands across creative, performance, and product. led performance marketing at Skreem where he led brands like Sleepyhead to ₹150 Cr, and helped grow multiple D2C brands to ₹50 Cr+. He currently leads managed UGC ads, performance & digital campaigns.
Meet your Mentors
Learn from leaders who contributed to 300+ brands
Starts Feb 3
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Starts Mar 4
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Apply to the next cohort
Seats are limited. We review applications on a rolling basis.
Is this mentorship online or in person?
It’s primarily online with live Q&A and mentor hours. Marketplace day and showcases are hosted virtually.
Do I need prior experience?
Basic interest in branding, design, or marketing is enough. The programme starts with fundamentals.
How do payouts work?
When your brand sells on the marketplace or gets invested by a VC, 80% of the sale amount is transferred directly to you. ONEDESIGN retains 20% as platform commission or 5% as VC Fund Commission.
What exactly is included for ₹999?
Full 3‑month cohort access, the ONEDESIGN Brand Book, theory modules, marketplace access, certificate, live training, support and mentor hours. You can also become a part of the ONEDESIGN Creator Community.
Can teams continue after the cohort?
Absolutely. Many teams choose to iterate and list additional assets based on buyer feedback.
What is the weekly time commitment?
Expect ~20–26 hours weekly across learning, team work, and critiques. By the end of the cohort, you'd have your brand launched!