ANP LUNA
A New Dawn in Pune’s Residential Living
ANP Luna is the next mega residential project in Pune by ANP, envisioned to set new benchmarks in modern living. From conceptualizing the name to developing the brand identity, ONEDESIGN worked to craft a vision that captured the elegance, lifestyle, and aspiration of premium urban residences. The project needed to communicate sophistication while appealing to discerning homebuyers seeking both comfort and prestige.
Future
Year
2024
Industry
property
Client name
ANP Group
Scope
Strategy, Identity, Product, Experience
Location
Pune, India
Creating a Fresh Identity for a Flagship Project
The challenge was to build an identity distinct from ANP’s existing projects while maintaining continuity with the parent brand’s reputation. The brand needed to feel timeless, premium, and aspirational, reflecting the lifestyle and stature of its target audience.
Approach:
From Naming to Brand Universe
ONEDESIGN conceptualized the name “Luna,” inspired by the calm yet powerful aura of the moon—symbolizing serenity, light, and luxury. The identity design, collaterals, and visual language leaned on minimal elegance, refined typography, and a sophisticated color palette. We extended the branding into digital and physical touchpoints to create an immersive experience around the project.
A Premium Brand Identity That Resonates with Homebuyers
Outcome:
ANP Luna launched with a strong market presence, backed by a cohesive identity that balanced aspiration and trust. The project stood out as a distinctive offering in Pune’s competitive real estate market, reinforcing ANP’s position as a builder of choice.
“ONEDESIGN helped us bring Luna to life—from the name to the brand. The elegance and clarity of the identity truly reflect the project’s vision.”
ANP Group
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.