Desizz
Tradition Meets Cool
Desizz was born to reimagine traditional Indian drinks in a way that speaks to modern youth. From identity to packaging to strategy, our focus was on creating a bold, fun brand with strong market appeal.
Full of Rizz
Year
2025
Industry
ecommerce
Client name
Harshit Motiwala
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
Reviving Tradition for a New Audience
The challenge was to transform everyday drinks into aspirational lifestyle choices without losing their authenticity.
Approach:
A vibrant, playful, and modern expression that feels full of life and energy.
We crafted colorful, energetic packaging, a quirky brand voice, and a youth-first communication strategy that made Desizz look disruptive in the beverage space.
A Fresh Take on Drinks
Outcome:
Desizz carved out its space in the mass-premium beverage market, standing out as fun, colorful, and unapologetically modern.
“The energy ONEDESIGN brought to Desizz made our traditional drinks feel fresh and cool again.”
Harshit Motiwala
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.