REBRANDED A FIRST OF A KIND, GARDEN LOUNGE BAR IN BHUBANESWAR
Brand Expressions Design, Packaging Design, GTM
Taking an old property and giving it a new life in the heart of Mainland Bhubaneswar with a first-of-a-kind concept
ONEDESIGN embarked on an exciting journey to rebrand Sonu's Cave, an upscale property that was ready for a fresh start. The first step in this transformation was crafting a compelling identity that would capture the essence of the venue. Drawing inspiration from the property's luxurious features and sophisticated offerings, ONEDESIGN developed a sleek and modern logo that incorporated the location of District High on Google Maps. The logo showcased the property's premium lounge, exclusive garden bar, and select cocktails, symbolizing the refined experience that awaited visitors.
With the identity firmly established, ONEDESIGN set out to create a captivating social campaign to generate buzz and anticipation for the relaunch. Leveraging the cuisine and ambiance of District High, which featured a delightful blend of Pan Asian and Japanese influences, ONEDESIGN crafted a series of visually stunning and tantalizing content. The campaign showcased mouthwatering dishes, expertly crafted cocktails, and the stylish atmosphere of the venue, all carefully curated to appeal to the target audience's refined tastes.
Through their innovative design and strategic approach, ONEDESIGN successfully rebranded District High, creating an image that aligned with the property's premium offerings. The new identity and social campaign breathed new life into the venue, attracting discerning patrons who sought an extraordinary dining and lounge experience.
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Brand Strategy, Brand Identity Design, Collaterals Design, Packaging Design & GTM Strategy
Brand Strategy, Identity Design, Brand Collaterals, Packaging Design and Retail & Space Design