District High
Tradition Redefined with Style
District High was envisioned as a lifestyle brand that fuses traditional craftsmanship with modern chic. Our role was to build strategy, identity, photoshoots, and communication that elevate this transformation.
Innovative
Year
2023
Industry
property
Client name
Kaushik Das
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
From Roots to Relevance
The challenge was to move beyond a “heritage” tag and position District High as a stylish, aspirational brand for urban consumers.
Approach:
Designing modern heritage, where traditions evolve into contemporary stories.
We blended heritage-inspired visuals with sleek identity design, lifestyle-driven photoshoots, and digital storytelling.
Tradition with a New Voice
Outcome:
District High emerged as a label that connects cultural roots with modern aspiration, making tradition look effortlessly stylish.
“ONEDESIGN transformed our vision into a chic, aspirational brand without losing our essence.”
Kaushik Das
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.