top of page

GUMMIES BUILT FOR INDIANS & THEIR HECTIC SCHEDULE

Brand Strategy, Brand Identity Design, Collaterals Design, Packaging Design & GTM Strategy

Indus Roots brings in that extra dose of nutrition to your daily cycle to keep you fit and active throughout the day.

The challenge was to create a brand that would resonate with Indian consumers and help Indus Roots launch their new line of gummies that were timed for different hours of the day to supplement the nutrition of the Indians. We started by developing the brand from scratch, starting with the name. We worked closely with Indus Roots to come up with a name that would be easy to pronounce and memorable, while also capturing the essence of the brand. The name "Indus Roots" was born, which reflects the brand's commitment to using natural ingredients from the Indian subcontinent. Next, we developed the ethos of the brand and how it should be positioned in the Indian target segment. We conducted extensive research to understand the Indian market and the target audience's needs, preferences, and values. Based on this research, we developed a brand positioning strategy that emphasized the brand's commitment to natural ingredients, quality, and convenience. One of the major challenges we faced was designing the packaging and collaterals for the brand. We wanted the packaging to be visually appealing and convey the brand's values while also being practical and easy to use. We used bright, vibrant colors and bold graphics to make the packaging stand out on the shelves and communicate the brand's commitment to natural ingredients. We also created collaterals that would help Indus Roots promote their products and connect with their customers. These included brochures, flyers, and other marketing materials that highlighted the benefits of the gummies and the brand's commitment to natural nutrition. Another challenge we faced was creating brand assets that would help Indus Roots establish a consistent and recognizable brand identity across all channels. We created a brand style guide that included guidelines for typography, colors, and imagery, ensuring that all marketing materials were consistent and on-brand. Through our work with Indus Roots, we were able to help them launch their new line of gummies successfully. The brand has been well-received by Indian consumers, and the gummies have become a popular supplement for those looking to supplement their daily nutrition. We are proud of our work with Indus Roots and are excited to continue working with them to help them achieve their goals.

ABOUT THE BRAND

WE PROPELL IDEAS TO FORM MODERN STARTUPS OF TOMORROW

THE NEXT STORY IS WORTH A WATCH

We have helped create 100+ industry leaders in last 05 years and have been behind some of the major brands that control the economy today by partnering with, leading and administrating some of the most exciting brand journeys of the era.

THE POWER OF BRANDING FUSED WITH SPIRITUALITY

BRAJ GOPIKA SEVA MISSION

Brand Identity Design, Brand Expressions Design, Website Design

BRINGING ASIAN CULINARY EXTRAVAGANZA TO ODISHA WITH ITC

ITC FORTUNE PARK

Photography, Ad Shoot, Brand Communication, Go-To-Market, Influencer Strategy

REBRANDING CANADA'S TOP SOTWARE FIRM

ROOTQUOTIENT

Brand Identity Design, Collaterals, Website Development, Online Communication and Go-To-Market

REBRANDED A FIRST OF A KIND, GARDEN LOUNGE BAR IN BHUBANESWAR

DISTRICT HIGH

Brand Expressions Design, Packaging Design, GTM

TAKING QATAR THROUGH THE MEMORY LANE WITH A CUP OF KARAK

QARAK POT

Nomenclature, Brand Expressions Design

RETROFIT AUTOS FOR A GREENER INDIA

KONWERT INDIA MOTORS

Brand Expressions Design, Website & Application UI/UX

FROM THE MIDDLE EAST TO INDIA ON A GRILL

GRILLMAMA

Brand Strategy, Brand Expressions Design, Store & Spaces Design, Packaging & Prototyping

BUILDING INDIA'S FASTEST-GROWING D2C FOOTWEAR BRAND

CHAMPS SHOES

Brand Strategy, E-Commerce Solutions & GTM Strategy

BUILDING AN AGENCY THAT RESONATES WITH OUR DNA

ROICURV

Brand Expressions Design, Brand Foundation Strategy & Website Design

NON-BIASED SKINCARE MADE FOR MEN IN NATURE

MATURAL

Brand Strategy, Brand Expressions, Packaging & GTM

COFFEE GROWN BY THE TRIBALS AND ENJOYED BY THE WORLD

KORAPUT COFFEE

Brand Strategy, Brand Identity Design, Packaging Design & GTM Strategy

BRINGING FORWARD THE STORIES OF THE INDIAN PRIME MINISTER, CLOSER TO PEOPLE

MODI STORY

Brand Identity Design, UI/UX Design

APPINVENTIV EMERGING OUT WITH A BRAND REFRESH

APPINVENTIV TECHNOLOGIES

Brand Strategy, Brand Identity Design, Collaterals & UI Design

BALASORE'S HOMEOPATHY BRAND NOW SHIPPING PAN INDIA

EVEREST HOMOEO

Packaging Design & marketing Collaterals

A PLATFORM FOR KIDS TO LEARN, GROW, AND COMMUNICATE

DAMBARUU

Brand Strategy, Brand Expressions and Collaterals

MOTIVATING A HOME BAKER TO BUILD A FRANCHISE

JUST MISU

Brand Strategy, Brand Expressions and Collaterals

SMART PRODUCTS FOR SMARTER CITIZENS

GENIO SMART

Brand Strategy, Brand Expressions, Website, Collaterals & GTM Strategy

A CLUB MEANT TO ATTRACT THE ELITES

STALLION CLUB

Visual Branding & Collaterals Design

NATURAL & ORGANIC SKINCARE FROM SPAIN

ELVERDE

Brand Identity Design, Product Packaging, Website & Social Media

ODISHA'S TRIBAL PRODUCE NOW IN TOP RETAILS

ADISHA

Brand Strategy, Identity Design, Brand Collaterals, Packaging Design and Retail & Space Design

bottom of page