Indus Roots
Wellness, Rooted in Tradition
Indus Roots brings age-old wellness practices into modern routines. We worked on their strategy, identity, packaging, collaterals, and communications.
Trust
Year
2023
Industry
ecommerce
Client name
Multiple Owners
Scope
Strategy, Identity, Product, Experience
Location
New Delhi, India
Standing Out in the Wellness Boom
The challenge was to give Indus Roots a unique voice in a crowded nutraceutical and wellness market dominated by global brands.
Approach:
Tradition meets modernity with branding that honors both equally.
We crafted a brand narrative rooted in Indian heritage while packaging it in a contemporary, aspirational design system.
A Wellness Brand with Depth
Outcome:
Indus Roots today connects with modern consumers while celebrating its cultural authenticity.
“The branding makes us look global yet proudly Indian.”
Multiple Owners
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.