The challenge was to create a brand that would resonate with Indian consumers and help Indus Roots launch their new line of gummies that were timed for different hours of the day to supplement the nutrition of the Indians. We started by developing the brand from scratch, starting with the name. We worked closely with Indus Roots to come up with a name that would be easy to pronounce and memorable, while also capturing the essence of the brand. The name "Indus Roots" was born, which reflects the brand's commitment to using natural ingredients from the Indian subcontinent. Next, we developed the ethos of the brand and how it should be positioned in the Indian target segment. We conducted extensive research to understand the Indian market and the target audience's needs, preferences, and values. Based on this research, we developed a brand positioning strategy that emphasized the brand's commitment to natural ingredients, quality, and convenience. One of the major challenges we faced was designing the packaging and collaterals for the brand. We wanted the packaging to be visually appealing and convey the brand's values while also being practical and easy to use. We used bright, vibrant colors and bold graphics to make the packaging stand out on the shelves and communicate the brand's commitment to natural ingredients. We also created collaterals that would help Indus Roots promote their products and connect with their customers. These included brochures, flyers, and other marketing materials that highlighted the benefits of the gummies and the brand's commitment to natural nutrition. Another challenge we faced was creating brand assets that would help Indus Roots establish a consistent and recognizable brand identity across all channels. We created a brand style guide that included guidelines for typography, colors, and imagery, ensuring that all marketing materials were consistent and on-brand. Through our work with Indus Roots, we were able to help them launch their new line of gummies successfully. The brand has been well-received by Indian consumers, and the gummies have become a popular supplement for those looking to supplement their daily nutrition. We are proud of our work with Indus Roots and are excited to continue working with them to help them achieve their goals.