Koraput Coffee
Coffee Crafted by Nature
Koraput Coffee brings single-origin beans from Odisha’s tribal belt. We worked on strategy, identity, packaging, culture, community, and communications.
Community
Year
2021
Industry
food & drink
Client name
Government of Odisha
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
Taking Local to Global
The challenge was to create a brand that honors tribal roots yet stands on the world stage.
Approach:
Storytelling with purpose, creating brands that mean more than they sell.
We combined cultural narratives with premium coffee branding.
A Coffee Brand with Soul
Outcome:
Koraput Coffee is now celebrated globally as coffee with heritage.
“They gave us a brand story as rich as our coffee.”
Government of Odisha
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Brands are raised like children, not simply designed.
SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.