RAHAT HOSPITALS
Nurturing care for women and children with trust and compassion.
A premium hospital in Bhubaneswar focusing on maternal and child care, Rahat wanted to transform from a medical institution into a brand that radiates empathy, trust, and holistic well-being.
Motherhood
Year
2023
Industry
health
Client name
Dr. Reshma K Priya
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
The hospital’s communication lacked warmth and a differentiated identity in an increasingly competitive healthcare landscape.
Rahat needed to position itself as more than a clinical service provider—it had to embody nurturing care at every stage of a woman’s journey into motherhood.
Approach:
Subtle feminine design cues, pastel tones, and soft typography created an approachable yet premium feel, while processes and communications reinforced a patient-first culture.
We designed a complete ecosystem—from brand identity and culture design to website, collaterals, and community engagement initiatives.
Rahat Hospitals nurtured trust and became the go-to care center for women and children.
Outcome:
The hospital became a trusted destination for women’s and child care, witnessing higher patient loyalty and a stronger emotional connection with families.
“The transformation made our hospital feel human. Families now see us not just as doctors, but as partners in their most important life journey.”
Dr. Reshma K Priya
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.