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THE ONES
A creative youth collective inspiring collaboration, art, and expression.
The Ones is a student-driven creative community built around collaboration and expression.
Fun
Year
2024
Industry
community
Client name
Tarun Saxena
Scope
Strategy, Identity, Product, Experience
Location
Mumbai, India
The biggest challenge was to create credibility for a youth-led initiative.
Without structure, the community lacked a professional identity.
Approach:
Communications reflected energy, inclusivity, and creative exploration.
We designed a vibrant, youthful identity with digital-first collaterals and a website.
The Ones became the creative voice for students in universities.
Outcome:
The Ones grew into a recognized platform for student creators across campuses.
“Students feel proud to belong to The Ones—the identity gave them that pride.”
Tarun Saxena
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