Miez
Redefining Lingerie Beyond Sexualization
Miez, a lingerie brand, wanted to break away from sexualized marketing. We handled strategy, identity, packaging, website, comms, and collaterals.
Femininity
Year
2022
Industry
fashion
Client name
Anandi Vekaria
Scope
Strategy, Identity, Product, Experience
Location
Bangalore, India
Lingerie Has Stereotypes
The challenge was to celebrate lingerie as empowerment, not objectification.
Approach:
Elegant, empowering design that uplifts and inspires confidence.
We built a brand system with sophistication, comfort, and self-expression.
A Feminist Lingerie Label
Outcome:
Miez now commands respect as a progressive lingerie brand.
“They made lingerie about women, not the gaze.”
Anandi Vekaria
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Your brand dream is just a call away.
Brands are raised like children, not simply designed.
SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.