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Matural

Nature’s Best for Men’s Skincare

Matural, a men’s skincare brand, came to us for strategy, identity, packaging, comms, website, and photoshoots.

Innovative

Year

2022

Industry

ecommerce

Client name

Rajat Arora

Scope

Strategy, Identity, Product, Experience

Location

Chandigarh, India

Men’s Skincare is Underdeveloped

The challenge was to position natural skincare as masculine without stereotypes.

Approach:

Clean, confident branding that radiates clarity and conviction.

We designed sleek packaging and aspirational communications.

Matural

A Category Leader

Outcome:

Matural now stands tall as India’s first focused natural men’s skincare brand.

“We look like the pioneers of men’s skincare.”

Rajat Arora

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Brands are raised like children, not simply designed.

SATYA - YOUR BRAND STRATEGIST

Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio. 

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