0135 PUB & GRILL
Crafting Dehradun’s New-Age Pub Identity
0135 Pub & Grill was envisioned as a vibrant destination for the city’s young crowd—a place where food, music, and community come together. ONEDESIGN was entrusted to create a distinct brand language through logo design, collaterals, menus, and the overall visual identity, ensuring the space stood out as both stylish and welcoming.
Taste
Year
2021
Industry
food & drink
Client name
Blueletter India
Scope
Strategy, Identity
Location
Dehradun, India
Translating Vibe into Visuals
The biggest challenge was to capture the lively energy of a modern pub while keeping it rooted in Dehradun’s unique social culture. The brand needed to balance sophistication with approachability so it could attract a diverse mix of students, professionals, and tourists.
Approach:
Designing an Immersive Brand Experience
We developed a strong and versatile logo that became the cornerstone of the identity. Supporting collaterals and menus were designed with a balance of boldness and clarity, while the overall aesthetic aligned with the interiors and ambiance. The result was a consistent look across all touchpoints, from the menus guests held to the posters on the walls.
A Recognizable and Loved Pub Brand
Outcome:
0135 Pub & Grill successfully launched as one of Dehradun’s go-to spots, with a brand identity that resonated deeply with its audience. The cohesive design system not only enhanced customer experience but also established a recognizable presence in a competitive market.
“ONEDESIGN helped us bring our vision to life with a brand identity that feels exactly like us—modern, energetic, and welcoming. Our guests often compliment the look and feel of our menus and collaterals, which truly elevate their experience.”
Blueletter India
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.