BBSR METRO
Designing the Identity of a City on the Move
The Bhubaneswar Metro, a visionary project by the Government of Odisha, represents a leap forward in the city’s urban development. ONEDESIGN was entrusted with creating the brand identity for this transformative initiative, crafting a design system that symbolized progress, connectivity, and a modern outlook while staying rooted in the city’s cultural fabric.
Progressive
Year
2024
Industry
government
Client name
Government of Odisha
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
Creating a Symbol for a City’s Future
The challenge was to design an identity that would inspire confidence in a massive public infrastructure project. The metro needed to be seen not just as a transport system but as a new-age lifestyle enabler for the people of Bhubaneswar, balancing modern efficiency with cultural resonance.
Approach:
Blending Culture with Modern Mobility
ONEDESIGN designed a contemporary logo and visual system that conveyed speed, reliability, and forward motion. Inspired by Odisha’s cultural motifs and modern design language, the identity reflected both tradition and progress. The branding was extended into collaterals and visual applications that could scale across signage, tickets, stations, and digital interfaces.
A Metro Brand that Represents Progress and Pride
Outcome:
The brand design positioned Bhubaneswar Metro as more than a transport service — it became a symbol of the city’s growth, modernity, and ambition. The identity gave the project a strong visual foundation that citizens could connect with, instilling pride and anticipation for a new era of urban living.
“ONEDESIGN helped us capture the spirit of Bhubaneswar Metro with an identity that is both modern and rooted. It truly reflects the city’s aspirations for the future.”
Government of Odisha
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.