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REBRANDING A QSR FRANCHISE ACROSS DELHI & MUMBAI

Brand Identity Design, Brand Expressions, Space Design, Brand Communication Design

Helping a QSR build a synonymous brand image in Tier-1 Cities

Welcome to the Reinvention of Moksha: A Tale of Vibrant Communication and Timeless Design In the bustling culinary landscape of Delhi and Mumbai, a quiet revolution has taken place. Vegaan QSRs, formerly known as Moksha, have undergone a metamorphosis that transcends the mere realms of branding. What started as a misinterpretation, with many confusing "Moksha" for "Vegan," became an opportunity for us to weave a narrative that harmonized with the essence of this culinary haven. Communication Resonance: Beyond the Name We recognized that clear communication is the heartbeat of any brand. Understanding the prevalent misconception, we crafted communication strategies that not only clarified the name but also resonated with the ethos of Vegaan QSRs. It wasn't just a rebranding; it was a reintroduction, a way of inviting patrons to embark on a gastronomic journey that goes beyond mere sustenance. Strategies that Enlighten Our communication strategies became beacons of understanding. We illuminated the distinction between Moksha and Vegaan, infusing clarity into the brand's identity. Through engaging narratives, we invited diners to discover the diverse, rich tapestry of flavors awaiting them at Vegaan QSRs. It was not just about a name change; it was about inviting patrons to experience a culinary enlightenment. Designs that Speak the Language of Flavor Enter the realm of Vegaan, and you'll find a visual feast that matches the richness of its offerings. Our design philosophy was not just about aesthetics; it was about storytelling. We adorned the brand with illustrations that whispered tales of culinary craftsmanship, each stroke on the canvas echoing the passion that goes into every dish. Packaging that Unwraps Delight Packaging, in our design lexicon, isn't just a wrapper; it's a prelude to a culinary adventure. We conceptualized packaging that not only preserved the integrity of Vegaan's offerings but also told a story. Unwrapping a meal became an experience, a moment of anticipation for the delightful journey that lay within. Storefronts that Invite Exploration A storefront is the face of a culinary sanctuary. For Vegaan, we conceptualized designs that beckon with warmth and allure. The storefronts became more than physical spaces; they became portals to a world where flavors intertwine, and every visit promises a new discovery. Vegaan QSRs: A Symphony of Culinary Experiences In the heart of Delhi and Mumbai, Vegaan QSRs stand not just as eateries but as embodiments of a culinary philosophy. The rebranding was not merely a cosmetic change; it was a harmonization of identity, a symphony of flavors translated into visual and communicative artistry. Embark on a gastronomic odyssey at Vegaan, where every dish is a note in a melody of taste, and every interaction is a chapter in a culinary saga. We invite you not just to dine but to experience Vegaan — a culmination of vibrant communication and timeless design.

ABOUT THE BRAND

WE PROPELL IDEAS TO FORM MODERN STARTUPS OF TOMORROW

THE NEXT STORY IS WORTH A WATCH

We have helped create 100+ industry leaders in last 05 years and have been behind some of the major brands that control the economy today by partnering with, leading and administrating some of the most exciting brand journeys of the era.

THE POWER OF BRANDING FUSED WITH SPIRITUALITY

BRAJ GOPIKA SEVA MISSION

Brand Identity Design, Brand Expressions Design, Website Design

BRINGING ASIAN CULINARY EXTRAVAGANZA TO ODISHA WITH ITC

ITC FORTUNE PARK

Photography, Ad Shoot, Brand Communication, Go-To-Market, Influencer Strategy

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ROOTQUOTIENT

Brand Identity Design, Collaterals, Website Development, Online Communication and Go-To-Market

REBRANDED A FIRST OF A KIND, GARDEN LOUNGE BAR IN BHUBANESWAR

DISTRICT HIGH

Brand Expressions Design, Packaging Design, GTM

TAKING QATAR THROUGH THE MEMORY LANE WITH A CUP OF KARAK

QARAK POT

Nomenclature, Brand Expressions Design

RETROFIT AUTOS FOR A GREENER INDIA

KONWERT INDIA MOTORS

Brand Expressions Design, Website & Application UI/UX

FROM THE MIDDLE EAST TO INDIA ON A GRILL

GRILLMAMA

Brand Strategy, Brand Expressions Design, Store & Spaces Design, Packaging & Prototyping

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CHAMPS SHOES

Brand Strategy, E-Commerce Solutions & GTM Strategy

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ROICURV

Brand Expressions Design, Brand Foundation Strategy & Website Design

GUMMIES BUILT FOR INDIANS & THEIR HECTIC SCHEDULE

INDUS ROOTS

Brand Strategy, Brand Identity Design, Collaterals Design, Packaging Design & GTM Strategy

NON-BIASED SKINCARE MADE FOR MEN IN NATURE

MATURAL

Brand Strategy, Brand Expressions, Packaging & GTM

COFFEE GROWN BY THE TRIBALS AND ENJOYED BY THE WORLD

KORAPUT COFFEE

Brand Strategy, Brand Identity Design, Packaging Design & GTM Strategy

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MODI STORY

Brand Identity Design, UI/UX Design

APPINVENTIV EMERGING OUT WITH A BRAND REFRESH

APPINVENTIV TECHNOLOGIES

Brand Strategy, Brand Identity Design, Collaterals & UI Design

BALASORE'S HOMEOPATHY BRAND NOW SHIPPING PAN INDIA

EVEREST HOMOEO

Packaging Design & marketing Collaterals

A PLATFORM FOR KIDS TO LEARN, GROW, AND COMMUNICATE

DAMBARUU

Brand Strategy, Brand Expressions and Collaterals

MOTIVATING A HOME BAKER TO BUILD A FRANCHISE

JUST MISU

Brand Strategy, Brand Expressions and Collaterals

SMART PRODUCTS FOR SMARTER CITIZENS

GENIO SMART

Brand Strategy, Brand Expressions, Website, Collaterals & GTM Strategy

A CLUB MEANT TO ATTRACT THE ELITES

STALLION CLUB

Visual Branding & Collaterals Design

NATURAL & ORGANIC SKINCARE FROM SPAIN

ELVERDE

Brand Identity Design, Product Packaging, Website & Social Media

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