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VEGAAN CAFE

Healthy living made clear with simplicity, flavor, and trust.

VEGAAN Café is a rebranded health-focused café chain in Mumbai & Delhi.

Progressive

Year

2022

Industry

food & drink

Client name

K2 Group India

Scope

Strategy, Identity, Product, Experience

Location

Multiple Locations

The old name and identity created confusion among audiences.

They needed clarity while maintaining their healthy, modern positioning.

Approach:

Collaterals highlighted health, clarity, and aspirational lifestyle.

We simplified the identity, refreshed communications, and aligned the brand voice.

VEGAAN CAFE

VEGAAN Café grew brand trust and expanded loyal customer communities.

Outcome:

VEGAAN Café grew brand trust and expanded loyal customer communities.

“The rebranding gave us clarity and a voice that customers resonate with.”

K2 Group India

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