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VEGAAN CAFE
Healthy living made clear with simplicity, flavor, and trust.
VEGAAN Café is a rebranded health-focused café chain in Mumbai & Delhi.
Progressive
Year
2022
Industry
food & drink
Client name
K2 Group India
Scope
Strategy, Identity, Product, Experience
Location
Multiple Locations
The old name and identity created confusion among audiences.
They needed clarity while maintaining their healthy, modern positioning.
Approach:
Collaterals highlighted health, clarity, and aspirational lifestyle.
We simplified the identity, refreshed communications, and aligned the brand voice.
VEGAAN Café grew brand trust and expanded loyal customer communities.
Outcome:
VEGAAN Café grew brand trust and expanded loyal customer communities.
“The rebranding gave us clarity and a voice that customers resonate with.”
K2 Group India
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