APPINVENTIV
Rebranding India’s Leading App Development Giant
Appinventiv, India’s largest app development company, partnered with ONEDESIGN to undergo a transformative rebranding exercise. The goal was to reposition the company beyond just app development and establish it as a global software powerhouse. With a focus on building credibility, enhancing brand culture, and strengthening digital presence, the rebranding aimed to directly support the company’s ambition of scaling its ARR by 300X.
Innovative
Year
2019
Industry
corporate
Client name
Saurabh Singh
Scope
Strategy, Identity, Product, Experience
Location
New Delhi, India
Repositioning from App Development to Comprehensive Software Solutions
The challenge was to shift Appinventiv’s perception from being seen solely as an app development firm to being recognized as a full-stack software solutions provider. The brand needed to highlight its expertise, success stories, and global impact, while creating a narrative that appealed to enterprise-level clients.
Approach:
Crafting a Global-First Brand Identity and Narrative
ONEDESIGN redefined the brand strategy by creating a cleaner, more sophisticated identity system that resonated with international markets. The design approach emphasized simplicity and trust, using a blue-and-white palette, modern typography, and custom iconography. A new brand narrative was built around success stories, team culture, and client impact. Collaterals, digital assets, and internal culture-building initiatives were aligned to create consistency across every touchpoint.
A Scalable Brand Driving Exponential Growth
Outcome:
The rebranding successfully positioned Appinventiv as a leader in the software space, reinforcing its credibility with global clients. The new identity and storytelling strategy contributed to stronger client acquisition and retention, directly fueling the company’s exponential revenue growth goals.
“The rebranding by ONEDESIGN helped us move beyond the perception of being just an app developer. Today, we are seen as a global software company, and that clarity has had a direct impact on our growth trajectory.”
Saurabh Singh
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.