ARCL
Redefining Agro Produce Branding in Bengal
ARCL, a Bengal-based agro produce brand, approached ONEDESIGN to create a cohesive identity and design system that would elevate its presence in the agro-industry. With products catering to poultry, cattle, and marine feed, the brand needed a modern yet approachable image that communicated trust, scale, and reliability across rural and urban markets.
Quality
Year
2022
Industry
industrial
Client name
S R Mundhra
Scope
Strategy, Identity, Product, Experience
Location
Kolkata, India
Building Credibility in a Competitive Agro Market
The challenge was to design a brand that stood out in an industry often dominated by generic packaging and unstructured identities. ARCL needed a professional, trustworthy presence that could resonate with farmers, retailers, and distributors while maintaining clarity across diverse product categories.
Approach:
Designing Identity & Packaging for Clarity and Trust
ONEDESIGN crafted a distinct identity for ARCL with strong typography and a visual system rooted in agriculture and sustainability. The website was designed to present ARCL as a modern and reliable agro partner, while packaging was carefully developed with bold color systems and intuitive layouts to differentiate poultry, cattle, and marine feed, ensuring ease of recognition for end users.
A Trusted Brand Driving Recognition & Growth
Outcome:
The new brand system transformed ARCL’s market presence, creating recognition and trust across its stakeholders. The professional identity, combined with functional and appealing packaging, helped the brand stand apart in the agro sector and reinforced its role as a dependable partner for farmers.
“With ONEDESIGN’s work, ARCL now looks as reliable and modern as the products we deliver. Our customers instantly connect with the new packaging, and it has given us a stronger presence in the market.”
S R Mundhra
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.