THE SHELL
A café by the sea, built on culture and calm.
The Shell is a concept café located on the Puri beach, designed around shells and oceanic life.
Innovative
Year
2019
Industry
archive
Client name
Government of Odisha
Scope
Strategy, Experience
Location
Puri, India
The challenge was to differentiate it from other seaside cafés.
They needed a concept-driven brand that felt experiential.
Approach:
The culture and storytelling tied the café to its beach surroundings.
We created an identity and space design inspired by shells, waves, and coastal living.
The Shell became a cultural destination on Puri beach.
Outcome:
The Shell became a landmark for Puri tourists seeking unique dining.
“People don’t just come for coffee—they come for the experience of The Shell.”
Government of Odisha
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.