BITE CRAFT
Reinventing the Gourmet Catering Experience
Bite Craft is a gourmet catering brand that redefines how people experience food. Moving away from traditional catering setups, the brand focuses on curated, artistic, and flavor-forward presentations. ONEDESIGN partnered with Bite Craft to design its identity, corporate communications, and website, ensuring the brand reflected the elegance and innovation behind its culinary craft.
Experience
Year
2024
Industry
food & drink
Client name
Almas Mittal
Scope
Strategy, Identity, Product, Experience
Location
New Delhi, India
Breaking the Stereotype of Conventional Catering
The challenge was to position Bite Craft as a premium and innovative brand in an industry often seen as functional and predictable. The communication and identity had to express creativity, sophistication, and trust while appealing to a discerning clientele.
Approach:
Designing a Premium Culinary Identity
ONEDESIGN created a brand identity that showcased refinement and artistry, with minimal yet impactful design elements. The website and corporate communication were crafted to reflect the brand’s modern outlook while emphasizing its unique take on catering—where every meal is an experience, not just service.
Establishing a Distinctive Catering Brand
Outcome:
The new brand presence set Bite Craft apart in the catering space, allowing it to connect with premium audiences and secure recognition for its innovative approach. The cohesive communication elevated the brand into a trusted name for gourmet and memorable events.
“ONEDESIGN brought our vision to life with elegance. Their design made our brand feel premium and helped us stand apart in the catering industry.”
Almas Mittal
Stop Guessing
Start Building
Your brand dream is just a call away.
Brands are raised like children, not simply designed.
SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.