AAVASA
Redefining Real Estate for Tier-2 Cities
Aavasa is a forward-looking real estate brand created to bring professionalism, trust, and modern amenities to Tier-2 cities, starting with Bhubaneswar. With compact yet thoughtfully designed flats and an amenity-rich lifestyle, Aavasa aspires to raise the benchmark of real estate in emerging markets. ONEDESIGN partnered end-to-end, building everything from the identity to digital presence, website, and on-ground collaterals.
Home
Year
2024
Industry
property
Client name
Raghav Khandelwal & Mehul Thacker
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
Breaking the Mold of Unstructured Local Developers
The challenge was to differentiate Aavasa from the typical local real estate players, who were often seen as unorganized and inconsistent. The brand needed to establish trust, showcase professionalism, and project an aspirational lifestyle to first-time buyers in Tier-2 markets.
Approach:
Crafting a Professional, Aspirational Real Estate Brand
We designed a sophisticated identity system that positioned Aavasa closer to the standards of India’s top builders while remaining approachable for Tier-2 buyers. A sleek website, customer-focused communication, and structured digital campaigns highlighted amenities, lifestyle, and professionalism. Physical collaterals such as brochures, site branding, and sales material reinforced trust and helped the brand stand out.
Building Trust and Aspirations in Emerging Markets
Outcome:
Aavasa now stands as a professional, credible brand that elevates the perception of real estate in Bhubaneswar. The identity and collaterals have given buyers confidence, while the website and digital communication have positioned Aavasa as modern, transparent, and reliable. The structured approach has made the brand a serious competitor to established builders in Tier-2 cities.
“ONEDESIGN helped us present Aavasa with the confidence and professionalism we always envisioned. From our logo to the website, every detail reflects the trust and lifestyle we want to deliver to our customers.”
Raghav Khandelwal & Mehul Thacker
Stop Guessing
Start Building
Your brand dream is just a call away.
Brands are raised like children, not simply designed.
SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.