64SEC.
Rebranding a Lightning-Fast Printing Pioneer in the UAE
64Sec is a cutting-edge online printing solution in the UAE that brings high-quality printed materials—from business cards to brochures—to your doorstep within minutes. Formerly known as LookatmePrint, ONEDESIGN helped reposition the brand by reimagining its name, identity, and digital presence to reflect its speed, innovation, and futuristic approach.
Experience
Year
2023
Industry
b2c
Client name
Bibin Varghese
Scope
Strategy, Identity, Product, Experience
Location
Sharjah, UAE
Repositioning a Legacy Brand in a Fast-Moving Market
The challenge was to transform a traditional printing business into a modern, tech-powered brand image that conveyed instantaneous service, superior quality, and digital-savviness—while preserving legacy credibility.
Approach:
Rebranding for Speed, Clarity & Digital First Vision
We developed a crisp, tech-forward logo and visual system that leveraged bold typography and dynamic iconography, signaling speed and reliability. Messaging and UX were crafted to highlight the brand’s “under a minute” promise, positioning 64Sec as a digital-first brand through updated web design, packaging, and touchpoints that resonated with modern consumers.
A Sharp, Modern Brand that Delivers on Its Name
Outcome:
The reinvented 64Sec brand now stands out as one of the UAE’s fastest and most reliable printing services. With a refreshed identity and messaging strategy, it now clearly communicates its USP of “speed meets precision,” making it a preferred choice for professionals and businesses seeking instant, quality print solutions.
“ONEDESIGN captured the essence of 64Sec perfectly—fast, dependable, and forward-thinking. Our new branding isn’t just a name change—it’s a powerful promise we deliver, every time.”
Bibin Varghese
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.