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VH1
Global music, local vibes, connecting youth through culture and sound.
VH1 is an internationally recognized music and entertainment brand.
Experience
Year
2020
Industry
entertainment
Client name
VH1 Global
Scope
Identity
Location
Mumbai, India
The challenge was localizing global energy for the Indian market.
They needed communication campaigns that felt global yet connected locally.
Approach:
Visuals amplified rhythm, culture, and pop-culture relevance.
We created vibrant, music-led campaigns with a bold youth-focused design system.
VH1 India built deeper resonance with its urban youth audience.
Outcome:
VH1 India built deeper resonance with its urban youth audience.
“Our campaigns finally matched the music-driven energy of our brand.”
VH1 Global
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Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.
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