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TEAL & TERRA
Affordable luxury in skincare, balancing tradition and modern science.
Teal & Terra is a mass-premium skincare brand blending modern care with natural ingredients.
Quality
Year
2019
Industry
ecommerce
Client name
Blueletter India
Scope
Strategy, Identity, Product, Experience
Location
Dehradun, India
The challenge was to communicate premium quality at a mass-market price point.
Their earlier packaging failed to inspire aspirational purchase decisions.
Approach:
The website and collaterals communicated luxury with accessibility.
We redesigned the packaging with bold, premium cues and created a cohesive identity.
Teal & Terra established itself as a growing mass-premium skincare brand.
Outcome:
Teal & Terra achieved wider retail distribution and stronger brand recall.
“Our packaging and identity made us stand out instantly—it elevated the brand overnight.”
Blueletter India
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