RAO
Uniting and amplifying the voice of Odisha’s diverse restaurants.
RAO unites food entrepreneurs under one body, promoting Odisha’s culinary culture while representing their collective voice.
Culture
Year
2020
Industry
community
Client name
Multiple Owners
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
The association lacked a professional and cohesive identity, which limited its influence among members and stakeholders.
Without strong branding, RAO risked being seen as a loose group rather than a legitimate institution.
Approach:
The communication materials were structured to appeal both to restaurateurs and government bodies.
We designed a formal identity system that balanced Odisha’s food heritage with modern association branding.
RAO unified the food industry voice in Odisha.
Outcome:
RAO gained recognition as an authoritative voice of the restaurant industry in the state.
“Our new identity gave us a platform to be taken seriously—it feels like a movement now.”
Multiple Owners
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.