Eume Bags
Backpacks that Care for You
Eume is India’s first backpack brand that integrates massagers into its design. Our role was to create impactful brand communication and Amazon A+ listings.
Affordable
Year
2021
Industry
fashion
Client name
Naina Parekh and Pranay Parekh
Scope
Identity
Location
Bangalore, India
Selling Innovation, Not Just Bags
The challenge was to convey the uniqueness of massager backpacks in a way consumers could instantly relate to.
Approach:
Storytelling for differentiation that makes brands memorable and distinct.
We highlighted lifestyle benefits through visual storytelling and platform-optimized communication.
Standing Out on Amazon
Outcome:
Eume Bags gained visibility and recognition as a pioneering lifestyle innovation in backpacks.
“The storytelling ONEDESIGN crafted helped our bags feel more than just products—they felt like companions.”
Naina Parekh and Pranay Parekh
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.