CHAMPS SHOES
Stepping Boldly Into D2C
Champs Shoes had long thrived as a trusted B2B footwear brand, but the growing shift in consumer behavior demanded a direct-to-consumer presence. We partnered with Champs to reimagine their identity in the D2C landscape, designing a seamless Shopify website and collaterals that matched the aspirations of a modern customer base.
Quality
Year
2022
Industry
fashion
Client name
Nipun Bansal
Scope
Strategy, Identity, Product, Experience
Location
New Delhi, India
From Wholesaler to Household Name
The brand needed to evolve beyond being a supplier for retailers and build a direct emotional connection with customers. This required creating a brand experience that could compete in the fast-paced world of e-commerce while maintaining its reputation for quality.
Approach:
Digital First, Customer Centric
We designed a sleek, intuitive Shopify store that highlighted Champs’ product quality and variety, while keeping the user journey effortless. Brand collaterals were crafted to communicate credibility and style, helping Champs Shoes speak directly to the consumer for the first time.
A Confident Step Forward
Outcome:
Champs Shoes successfully transitioned from B2B to D2C, making their products accessible to a wider audience. The new brand presence not only enhanced online sales but also helped establish Champs as a reliable, stylish name in everyday footwear.
“With ONEDESIGN, we found the right partner to take us from B2B to D2C. The new website and branding helped us connect with customers like never before.”
Nipun Bansal
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.