Champs Shoes, a well-known footwear brand that had been operating in the B2B market for quite some time. Our challenge was to help them transition from B2B to D2C and establish a strong online presence in the fiercely competitive footwear industry. To achieve this goal, we embarked on a stepped agile process that involved several stages. The first stage was to give the Champs Shoes website a complete makeover, making it more user-friendly, visually appealing, and optimized for search engines. We made sure that the website had all the necessary features to attract and retain customers, including a clean and intuitive interface, easy navigation, and high-quality product images. The next stage was to create an e-commerce store that would allow customers to purchase Champs Shoes products online. We worked closely with the team of Champs Shoes to create a seamless shopping experience that would make it easy for customers to find what they were looking for and make a purchase. Once the e-commerce store was up and running, we shifted our focus to building GTM (Go-To-Market) campaigns that would help Champs Shoes reach its target audience and generate buzz around the brand. We created a comprehensive marketing strategy that included social media marketing, influencer outreach, email marketing, and other tactics designed to drive traffic to the website and increase sales. We co-created engaging content and campaigns that would resonate with Champs Shoes' target audience and increase brand awareness. Finally, we developed a launch strategy that would create a buzz around the brand and generate excitement among customers. Throughout the entire process, we also worked closely with micro-influencers who helped to properly position the brand in the market. We identified micro-influencers who had a strong following among Champs Shoes' target audience and worked with them to create engaging content that would showcase the brand's unique features and benefits. Thanks to our stepped agile process, Champs Shoes was able to successfully transition from B2B to D2C and establish a strong online presence in the footwear industry. The brand's new website and e-commerce store received rave reviews from customers, while the GTM campaigns, brand ambassador, launch strategy, and micro-influencers all contributed to increased visibility, credibility, and sales. At ONEDESIGN, we are proud to have helped Champs Shoes achieve its goals and look forward to working with them again in the future.