BANSAL CLASSES
Reinventing a Legacy in Education
Bansal Classes, one of India’s most recognized coaching institute chains, partnered with ONEDESIGN to modernize its brand identity while staying true to its legacy in shaping student success. From logo design to corporate branding and website development, the project focused on creating a refreshed image that resonated with today’s generation of students and parents while retaining the trust the brand has built over decades.
Community
Year
2017
Industry
education
Client name
Bansal Group
Scope
Strategy, identity
Location
Dehradun, India
Balancing Legacy with Modern Appeal
The challenge was to rebrand a well-established coaching institute without losing its heritage value. The new identity needed to reflect innovation and progressiveness while maintaining the trust, credibility, and academic excellence associated with the Bansal name.
Approach:
Designing for Trust, Clarity & Relevance
ONEDESIGN crafted a modern logo system inspired by clarity and forward motion, symbolizing growth and achievement. The corporate branding and website design were structured to provide an approachable yet authoritative feel, combining bold typography, clean layouts, and digital-first usability to appeal to both parents and students.
A Legacy Brand Ready for the Next Generation
Outcome:
The rebranding positioned Bansal Classes as a future-ready educational powerhouse. The refreshed identity, professional corporate branding, and user-friendly website gave the institute a renewed presence in the competitive coaching landscape, ensuring relevance for the years ahead.
“ONEDESIGN helped us refresh our legacy while keeping the trust of our name intact. The new branding connects with students and parents alike, and our website now feels modern and impactful.”
Bansal Group
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.