APSECR
Uniting Science with a Modern Brand Identity
APSECR, a reputed scientific society based in North India, required a complete brand overhaul to match its stature in the academic and research community. From identity design to digital presence and event collaterals, ONEDESIGN worked to create a cohesive brand that reflected both credibility and modernity, while staying rooted in the society’s scientific purpose.
Community
Year
2020
Industry
community
Client name
Parth J Sharma
Scope
Strategy, Identity, Product, Experience
Location
Jalandhar, India
Bridging Tradition with Modern Relevance
The challenge lay in creating a design system that honored APSECR’s long-standing academic credibility while also making it contemporary and engaging for today’s researchers, scientists, and students. The brand had to look authoritative yet approachable, ensuring relevance across both physical and digital touchpoints.
Approach:
Designing a Professional & Science-Centric Visual Language
ONEDESIGN crafted a new identity system using clean typography, structured layouts, and a visual palette that communicated clarity and trust. The website was designed to be user-friendly, allowing easy access to research, publications, and updates. Event rosters and collaterals were designed to maintain consistency, reinforcing APSECR’s presence in academic gatherings and conferences.
A Unified Brand Strengthening Scientific Engagement
Outcome:
The rebranding elevated APSECR’s visibility and credibility, creating a consistent identity across all platforms. The society now presents itself as a modern, reliable hub for scientific dialogue, attracting greater participation in its initiatives and enhancing its reputation among peers.
“ONEDESIGN gave us a brand identity that feels both modern and credible. Our members and participants resonate more with the society’s presence, whether online or at our events.”
Parth J Sharma
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.