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AEIZEI

A New Wave in UK Streetwear

Aeizei is a bold streetwear brand conceptualized for launch in the UK market, blending raw urban energy with a refined design sensibility. Built to connect with a culture driven by individuality, music, and self-expression, Aeizei positions itself as more than just clothing—it’s a statement of lifestyle and attitude. ONEDESIGN created the brand identity, visual language, and supporting assets to make Aeizei resonate with the edgy, style-forward streetwear community.

Lavish

Year

2022

Industry

fashion

Client name

Shobhit

Scope

Strategy, Identity, Product, Experience

Location

New Delhi, India

Standing Out in a Saturated Streetwear Market

The challenge was to design a brand that could cut through the noise of the UK’s competitive streetwear landscape, where authenticity and originality are the benchmarks. The brand needed to look disruptive, international, and effortlessly cool without losing its raw edge.

Approach:

Designing a Bold, Urban-First Identity

We developed a sharp, minimal logotype with high visual recall, paired with a visual language inspired by urban motifs, graffiti energy, and monochrome palettes. The design direction emphasized versatility—equally effective across apparel, packaging, and digital touchpoints. Typography, motifs, and color accents were crafted to bring out a strong street vibe while keeping the identity timeless.

AEIZEI

A Streetwear Brand Ready to Take on the UK Scene

Outcome:

Aeizei emerged as a brand that feels global yet rooted in the underground streetwear ethos. With a confident identity system, adaptable graphics, and a visual tone that embodies grit and individuality, Aeizei has the aesthetic and cultural strength to connect with the UK’s fashion-forward youth.

“The brand ONEDESIGN created for us feels bold, edgy, and truly international. Aeizei is now equipped to stand strong in the UK streetwear space.”

Shobhit

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