ADISHA
Bridging Tradition with Modern Tribal Retail
Adisha is a government-led initiative by the Government of Odisha to retail authentic tribal produce and crafts. The brand needed to balance the raw, earthy identity of tribal heritage with a modern and timeless retail presence. ONEDESIGN was entrusted to create the brand’s identity and design its physical retail space, ensuring that the stores carried an authentic tribal essence while appealing to contemporary urban audiences.
Trust
Year
2019
Industry
retail
Client name
Government of Odisha
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
Preserving Tribal Heritage While Appealing to Modern Shoppers
The challenge was to capture the authenticity of Odisha’s tribal culture in a way that did not feel outdated or overly rustic. The brand had to convey trust, authenticity, and government backing while also standing shoulder to shoulder with modern retail brands.
Approach:
Designing a Timeless Identity Rooted in Tribal Aesthetics
We created an identity that was inspired by tribal motifs and earthy tones, blending cultural symbolism with modern design sensibilities. The retail store spaces were designed to evoke the warmth and richness of tribal life while maintaining an organized, timeless, and modern look. From typography to in-store graphics, every element reflected the values of authenticity and accessibility.
A Distinctive Brand Celebrating Tribal Culture
Outcome:
Adisha emerged as a retail experience that feels both rooted and progressive. The identity and store design captured the tribal soul of Odisha while presenting it in a contemporary framework. The result was a unique brand environment that not only preserves tribal heritage but also resonates with today’s consumers across urban and semi-urban markets.
“The ONEDESIGN team perfectly captured the balance we needed — a modern retail identity that still celebrates Odisha’s tribal roots. Our stores now reflect authenticity with a timeless elegance.”
Government of Odisha
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.