SAFETY VIBES
Clean homes and healthy living, built on trust and care.
Safety Vibes launched as a professional sanitation services brand during a period of rising health concerns.
Trust
Year
2021
Industry
b2b
Client name
Ashwani Ranga
Scope
Strategy, Identity, Product, Experience
Location
New Delhi, India
The market was skeptical about paying for sanitation beyond traditional cleaning.
They needed a design system that instilled clinical trust while remaining relatable for families.
Approach:
The design highlighted safety, protection, and convenience with clean visual cues.
We built a fresh, minimal identity with easy-to-use collaterals and a functional website.
Safety Vibes became a trusted brand in sanitation services.
Outcome:
Safety Vibes grew into a trusted urban household brand, securing repeat customers.
“Families trust us more because the brand feels dependable from the very first interaction.”
Ashwani Ranga
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.