ROOTCAUS
Dentistry with a difference, built on comfort and precision.
Rootcaus is a growing dental operator chain that wanted to be seen as approachable, modern, and rooted in trust.
Reliable
Year
2022
Industry
health
Client name
Tarini Sawant
Scope
Identity
Location
New Delhi, India
Breaking barriers with Dentistry
Dentistry often carries perceptions of fear and clinical coldness, which kept patients from feeling fully comfortable. The brand needed to soften these perceptions while still retaining credibility and professionalism.
Approach:
The approach humanized the brand by showcasing its teams while maintaining a bold, future-facing identity.
Brand comms were designed to emphasize care, prevention, and trust, not just treatment.
Rootcaus became a trusted and modernized dental care chain.
Outcome:
Rootcaus became a dental brand people recommended—modern, credible, and welcoming.
“Patients now walk in with confidence. The new identity makes us feel approachable.”
Tarini Sawant
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.