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Genio Smart
Smarter Living, Simplified
Genio Smart is a Singapore-based smart home brand. We developed their strategy, identity, brand communication, website, collaterals, and launch campaign.
Impression
Year
2021
Industry
technology
Client name
Innovative Global Inc.
Scope
Strategy, Identity, Product, Experience
Location
Singapore
Making Tech Feel Human
The challenge was to design a brand that felt intelligent yet approachable for everyday households.
Approach:
Lifestyle-led storytelling that resonates with aspirations and modern living.
We combined clean, futuristic identity design with relatable communication across all touchpoints.
Smart Homes, Made Simple
Outcome:
Genio Smart launched successfully with a premium yet accessible positioning.
“Our launch felt futuristic yet warm—thanks to ONEDESIGN.”
Innovative Global Inc.
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