Welcome to the story of how ROICURV was born out of ONEDESIGN, and how we created a brand that captures the essence of distributed creator networks and efficient marketing. As sister companies, ROICURV and ONEDESIGN share a common DNA, but we wanted to create a brand for ROICURV that would be distinct and recognizable on its own. We began by designing a logo that would capture the energy and momentum of the company, while also evoking a sense of creativity and collaboration. From there, we turned our attention to the visual elements that would make up the design system for ROICURV. We wanted to create a system that would be both flexible and consistent, allowing us to create materials that could adapt to a wide range of needs and audiences. We developed a color palette that features bold, vibrant hues that are eye-catching and memorable, while also being versatile enough to work in a variety of contexts. We also created a unique font system called "CURV MONO," which features clean, modern lines and a distinctive, geometric look that sets it apart from other fonts. We used this font system across all of ROICURV's materials, including the website, social media profiles, and marketing materials. This helped to create a consistent look and feel for the brand, reinforcing the message that ROICURV is a company that is bold, innovative, and always pushing the boundaries of what is possible. When it came to designing the website, we focused on creating a clean, modern look that would be easy to navigate and user-friendly. We used bold graphics and images to highlight the company's strengths, while also making sure that the site was optimized for search engines and mobile devices. We also created social media profiles that were visually consistent with the rest of the branding, using the same color palette and font system to create a sense of continuity across all of ROICURV's digital channels. In the end, we created a brand for ROICURV that is distinct, memorable, and effective, capturing the essence of the company's core values and reinforcing its message to clients and customers around the world.