ITC Fortune Park
Redefining Asian Dining
ITC Fortune Park’s Asian restaurant needed a strong positioning through identity, photoshoot, culture creation, and a TVC.
Lavish
Year
2023
Industry
food & drink
Client name
Arpit Mohanty
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
Making Hotels Culturally Distinct
The challenge was to design a dining identity that felt authentic to Asian cuisine while fitting within ITC’s hospitality ecosystem.
Approach:
Designing experiences beyond food, shaping lifestyle-led hospitality brands.
We curated the brand identity, shot immersive visuals, and created communications that extended dining into a cultural moment.
A Signature Restaurant
Outcome:
The Asian dining concept became a recognizable highlight within Fortune Park.
“The visuals and storytelling brought our restaurant alive.”
Arpit Mohanty
Stop Guessing
Start Building
Your brand dream is just a call away.
Brands are raised like children, not simply designed.
SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.