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TEDx LPU
Ideas worth sharing on campus, sparking culture and innovation.
TEDx LPU was the first TEDx event hosted by a university in India.
People
Year
2017
Industry
community
Client name
Lovely Professional University
Scope
Strategy, Identity
Location
Jalandhar, India
The challenge was to balance TED’s global identity with LPU’s youthful spirit.
Without a strong strategy, the event risked blending into regular college fests.
Approach:
Strategy and communications positioned the event as a platform for serious ideas with a youthful touch.
We designed an identity that honored TED’s design language while adding youthful energy.
TEDx LPU made history as the first TEDx event in a university.
Outcome:
TEDx LPU attracted high engagement and set the tone for university-led TED events.
“Our event branding was called one of the best in the country—it gave us pride.”
Lovely Professional University
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