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SUPRATIK GROUP
Homes for the people, built with trust and vision.
Supratik Group focuses on building affordable real estate for everyday families.
Reliability
Year
2017
Industry
property
Client name
Pratik Jena
Scope
Strategy, Identity, Product, Experience
Location
Balasore, India
In a market dominated by luxury positioning, their identity didn’t reflect inclusivity.
They needed branding that communicated accessibility without compromising trust.
Approach:
The photoshoot and communications highlighted homes as spaces of belonging.
We developed an approachable identity, community-focused storytelling, and relatable collaterals.
Supratik Group built trust as a reliable real estate brand.
Outcome:
Supratik Group earned recognition as a reliable builder for middle-class families.
“Our brand now feels people-first, and buyers trust us to deliver value.”
Pratik Jena
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