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RYAAL
A growing skincare brand earning trust through nature and science.
Ryaal is a homegrown skincare label that sought to shift from a small-scale seller into a serious brand with strong recall.
Impression
Year
2019
Industry
ecommerce
Client name
Blueletter India
Scope
Strategy, Identity, Product, Experience
Location
Mussoorie, India
While their formulations were appreciated, their packaging and messaging failed to inspire trust at a retail level.
The brand needed to signal authenticity, expertise, and growth through its design and communication.
Approach:
The strategy balanced clinical trust with aspirational lifestyle cues.
We introduced clean packaging, unified identity elements, and a storytelling-led communication system.
Ryaal expanded its presence as a credible skincare brand.
Outcome:
Ryaal saw a jump in customer retention and successfully entered new online and offline markets.
“Our brand finally feels ready to compete with bigger players—ONEDESIGN gave us that leap.”
Blueletter India
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