REGENTA LP VILAS
Reimagining luxury for modern travelers with culture and elegance.
A luxury hotel chain under Royal Orchid Hotels, Regenta LP Vilas needed to position itself as a new-age heritage brand blending grandeur with contemporary sensibilities.
Luxury
Year
2019
Industry
property
Client name
Regenta Group
Scope
Strategy, Identity, Product, Experience
Location
Dehradun, India
Despite offering opulent spaces, the hotel’s communications didn’t capture its luxury ethos.
The challenge was to translate physical luxury into brand storytelling that resonates with high-value travelers.
Approach:
The design strategy celebrated cultural richness while simplifying communication for a modern audience—balancing indulgence with elegance.
We curated a refined identity system, bespoke collaterals, culture playbooks, and digital touchpoints that extended the brand’s sophistication into every experience.
Regenta LP Vilas strengthened its luxury positioning and guest culture.
Outcome:
Regenta LP Vilas grew as a recognizable luxury player, strengthening its recall value and attracting both leisure and business travelers.
“ONEDESIGN helped us express the understated luxury we stand for. Every element feels timeless yet fresh.”
Regenta Group
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.