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Kashika

Ayurveda for the Modern Home

Kashika, a home-grown Ayurvedic formulations brand, came to us for strategy, identity, and packaging.

Luxury

Year

2018

Industry

ecommerce

Client name

Kashika Sharma

Scope

Strategy, Identity, Product, Experience

Location

Kapurthala, India

Ayurveda is Everywhere

The challenge was to make Kashika distinct from hundreds of Ayurveda-based wellness brands.

Approach:

Blending heritage with modern minimalism for a timeless brand story.

We designed an identity and packaging system that honored Ayurveda while being clean and aspirational.

Kashika

A Unique Ayurveda Brand

Outcome:

Kashika now appeals to health-conscious, design-savvy consumers.

“The branding feels rooted yet refreshingly new.”

Kashika Sharma

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Brands are raised like children, not simply designed.

SATYA - YOUR BRAND STRATEGIST

Satya Subham Rout is a renowned Indian Brand Strategist known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio. 

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