Deshi Ranna
Celebrating Odia & Bengali Culinary Roots
Deshi Ranna was envisioned as a cultural hub for authentic Odia and Bengali cuisine. Our task was to reflect the rich culinary heritage while modernizing its brand presence.
Taste
Year
2017
Industry
food & drink
Client name
Multiple Owners
Scope
Identity
Location
Bhubaneswar, India
Honoring Tradition in a Modern Era
The challenge was to retain authenticity without looking outdated, appealing to both traditionalists and the younger urban crowd.
Approach:
Rooted in culture and refined in design, balancing authenticity with sophistication.
We created an identity inspired by regional motifs and crafted communication that balanced heritage with contemporary aesthetics.
A Brand that Feels Like Home
Outcome:
Deshi Ranna became synonymous with cultural pride, offering an inviting space for food lovers to celebrate their roots.
“They captured our cuisine’s soul and gave it a look that makes people instantly connect.”
Multiple Owners
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.