BOTTLE
A Gastropub Experience in Bhubaneswar
Bottle is a vibrant gastropub in Bhubaneswar, blending global culinary influences with a lively social atmosphere. ONEDESIGN was brought on board to design its identity, menu, and interiors, ensuring that the brand stood out as a modern, premium, and exciting destination for the city’s youth and professionals.
Experience
Year
2017
Industry
food & drink
Client name
Yellow Loop India Pvt Ltd
Scope
Strategy, Identity, Product, Experience
Location
Bhubaneswar, India
Crafting a Distinct Identity in a Growing Market
The challenge lay in creating a gastropub experience that differentiated itself in Bhubaneswar’s fast-growing food and nightlife scene. The identity had to strike the right balance between sophistication and accessibility, while the interiors needed to feel warm, inviting, and dynamic.
Approach:
Designing for Ambience and Brand Personality
ONEDESIGN developed a bold and contemporary identity that captured the spirit of a modern gastropub. The menu was designed to be clear, stylish, and easy to navigate, while the interiors combined ambient lighting, chic patterns, and functional layouts to elevate the guest experience. Together, these elements created a cohesive brand world where food, drinks, and ambience worked in harmony.
A Go-To Spot for Food and Conversations
Outcome:
Bottle quickly established itself as a favorite among Bhubaneswar’s dining and nightlife destinations. The consistent brand design across identity, menu, and interiors created a memorable guest experience, strengthening its position as a go-to spot for good food, good music, and great conversations.
ONEDESIGN helped us bring Bottle to life—from the brand identity to the interiors. The space feels vibrant, modern, and true to our vision.”
Yellow Loop India Pvt Ltd
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.