BOLO APP
Google-Backed Innovation in Education
Bolo App, backed by Google, is an innovative educational platform designed to improve children’s reading and learning skills. ONEDESIGN collaborated with the brand to create a strong identity and communication system that matched its ambition of making education engaging, accessible, and effective for millions of students.
Ease
Year
2018
Industry
technology
Client name
Siddharth Maheswhari
Scope
Strategy, Identity, Product, Experience
Location
Bangalore, India
Making Education Fun and Accessible
The challenge was to position Bolo App not just as another ed-tech tool, but as a fun and approachable companion for students. The identity needed to appeal equally to children, parents, and educators, while staying aligned with Google’s global standards of trust and innovation.
Approach:
Designing a Playful and Impactful Identity
ONEDESIGN built a brand system that used vibrant visuals, clean typography, and friendly iconography to resonate with children while maintaining a professional and credible appeal for parents and educators. The communication strategy emphasized the app’s core promise—making learning easy, interactive, and joyful.
A Recognizable and Trusted Ed-Tech Brand
Outcome:
Bolo App emerged as one of the most recognizable education apps in India, gaining the trust of parents and the enthusiasm of children. The identity and communications crafted by ONEDESIGN helped reinforce its positioning as a playful yet impactful learning tool, contributing to its rapid adoption and Google-backed credibility.
“ONEDESIGN gave Bolo a personality that children love and parents trust. The branding perfectly reflects our mission of making education joyful and accessible.”
Siddharth Maheswhari
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.