BMC BHUBANESWAR
A Symbol for a Modern, Growing City
The Bhubaneswar Municipal Corporation (BMC) stands at the heart of Odisha’s capital, representing governance, community, and progress. ONEDESIGN was entrusted with designing a concept identity for BMC that captured the spirit of Bhubaneswar as a modern, inclusive, and forward-looking city.
Reliable
Year
2023
Industry
government
Client name
Government of Odisha
Scope
Strategy, Identity
Location
Bhubaneswar, India
Representing a City Through Design
The challenge was to create a logo that could embody the essence of Bhubaneswar—a city that blends history, culture, and rapid urban development. The identity needed to balance modern aesthetics with civic pride, while being versatile across both digital and physical touchpoints.
Approach:
Merging Civic Responsibility with Modern Design
ONEDESIGN developed a concept that reflected Bhubaneswar’s growing stature as a smart city. The design language drew from cultural roots while introducing clean and structured visual elements to symbolize governance, progress, and inclusivity. The logo was crafted to resonate with both citizens and government stakeholders.
An Identity Rooted in Pride and Progress
Outcome:
The new concept identity gave BMC a strong visual presence that was modern yet connected to its roots. It reinforced Bhubaneswar’s image as a city embracing the future while holding on to its heritage, and positioned the Municipal Corporation as a transparent, people-first governing body.
“ONEDESIGN captured the soul of Bhubaneswar in a design that is both modern and rooted in tradition. It reflects exactly what the city stands for.”
Government of Odisha
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.