BANSAL TRAVELS
Making International Travel Effortless
Bansal Travels, a subsidiary of K2 Group India, was envisioned to simplify international travel with reliable services and a professional approach. ONEDESIGN was tasked with developing the identity, corporate presentations, and social media guidelines that positioned the brand as a trusted companion for seamless global journeys.
Innovative
Year
2020
Industry
b2c
Client name
K2 Group India
Scope
Strategy, Identity, Product, Experience
Location
New Delhi, India
Building Trust in a Competitive Travel Space
The challenge was to create a brand identity that stood out in the crowded travel services sector while assuring customers of credibility, safety, and ease. The brand needed to look approachable for travelers while projecting the strength and professionalism of being backed by K2 Group.
Approach:
Crafting a Global, Trustworthy Identity
ONEDESIGN designed a sleek and modern logo system that reflected movement and connectivity. The corporate presentation decks were structured with engaging visuals, easy-to-follow information, and strong storytelling to highlight Bansal Travels’ offerings. Social media guidelines were developed to ensure consistency and create engaging travel-focused narratives that appealed to a wide audience.
A Professional Brand with Global Appeal
Outcome:
The new identity and communication strategy positioned Bansal Travels as a modern, reliable, and customer-friendly travel service. With a strong presence across digital and physical touchpoints, the brand built credibility and gained momentum as a trusted name in international travel.
“ONEDESIGN transformed our vision into a global identity. From presentations to social media, the brand now communicates professionalism and reliability that our travelers instantly recognize.”
K2 Group India
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.