AMIGO
A Friendly Retro Café in Bhubaneswar
Amigo Restro is a café concept in Bhubaneswar built around the idea of friendship, community, and good times. With a retro-inspired vibe and a welcoming atmosphere, Amigo aimed to create a casual yet memorable hangout spot. ONEDESIGN developed the branding and menu design, drawing inspiration from successful social dining chains, while ensuring the café retained a unique personality of its own.
Innovative
Year
2017
Industry
food & drink
Client name
Ambigah Parsuraman
Scope
Strategy, Identity, Experience
Location
Bhubaneswar, India
Building a Café Identity That Feels Social and Relatable
The challenge was to create a brand that resonated with a younger audience looking for comfort, fun, and Instagram-worthy experiences. Amigo needed to feel modern yet nostalgic, blending retro influences with the café culture that thrives on togetherness.
Approach:
Designing a Playful and Community-Driven Brand Language
We designed a bright and retro-inspired identity that highlighted Amigo’s friendly personality. The menu and collaterals were crafted to be engaging, visually vibrant, and easy to navigate. The design direction leaned into social and shareable elements, making the café feel like a go-to hub for casual catch-ups and group hangouts.
A Café Brand That Feels Like a Friend
Outcome:
Amigo Restro emerged as a warm and approachable brand that invited customers to relax, socialize, and enjoy. The branding and menu design created a consistent experience that felt both fun and familiar, helping Amigo carve its own space in Bhubaneswar’s café culture.
“The team at ONEDESIGN gave Amigo a brand identity that truly reflects our vibe—friendly, retro, and always inviting.”
Ambigah Parsuraman
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.