ALLADIN
Bringing Middle Eastern Flavors to Bhubaneswar
Alladin is a grill and dining concept in Bhubaneswar that brings the rich flavors and culinary traditions of the Middle East to a contemporary Indian audience. ONEDESIGN crafted the brand identity, visual language, and supporting collaterals to ensure the restaurant captured the warmth of Middle Eastern hospitality while appealing to modern diners seeking new gastronomic experiences.
Quality
Year
2017
Industry
food & drink
Client name
Atulya Kumar Nishank
Scope
Strategy, Identity
Location
Bhubaneswar, India
Introducing Middle Eastern Cuisine to a New Market
The challenge was to create a brand that would familiarize Bhubaneswar’s audience with authentic Middle Eastern flavors while making the restaurant approachable, memorable, and aspirational. Balancing authenticity with local acceptance was key.
Approach:
Crafting a Vibrant and Culturally Inspired Identity
We designed a logo and identity system that borrowed from Middle Eastern motifs and patterns, combined with modern typography to keep the look contemporary. The color palette and visuals evoked warmth and richness, while collaterals such as menus and in-restaurant branding reinforced the cultural depth. The design focus was to make Alladin stand out as both authentic and stylish.
A Unique Culinary Brand in Bhubaneswar’s Food Scene
Outcome:
Alladin successfully positioned itself as the go-to place for Middle Eastern grills and flavors in the city. The cohesive identity and branding helped the restaurant attract a diverse customer base, offering not just food but an immersive dining experience.
“ONEDESIGN captured the essence of our cuisine perfectly. The brand feels authentic, modern, and instantly connects with our diners.”
Atulya Kumar Nishank
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.